Monthly Archives: April 2009

What gets a prospect to respond?

Recently we talked about how to get your inexpensive direct mail read and found it was basically three things: Handwritten note Larger size than normal mail Different size than normal mail This week I would like to talk about a … Continue reading

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3 Things to keep your mail out of the junk mail pile

The last few months we have been talking about getting more return on your marketing budget by using a series of mailings or more than one type of media. Now let’s talk about how to format your direct mail. There … Continue reading

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