8 Business Card Blunders

DIY – Save the Do-it-Youselfing for your home projects. Your business card is a projection of you… you want it as professional as you can possibly get. High quality paper, printing and fonts.
Going Cheap – Business cards are cheap, so SPLURGE. See above!
You What? – It should be readily apparent… immediately upon review… what your business is and what you do.
Not Having a USP – I always recommend that my advisors use my 5Q USP which immediately gets people asking, “How do you do that? Tell me more.” – Isn’t that the real purpose of a business card? (If you haven’t received my 5Q USP report, email support@5Qgroup.com with 5Q USP in the subject line).
Going Big – Don’t go with an oversized card. Being different is great, but if it won’t fit in a wallet, it’s going to get thrown away.
Going Small – Make sure your font is not too small! It should be really easy to read… no squinting allowed!
Cluttered Card – Yes I know that you are required to put a lot of disclosure info on it AND I just told you to have your 5Q USP on your card… so use the back of the card for your USP!
Drab and Drury – Consider getting some professional help to lay out your card with a bit… but not too much color, to make it pop. A judicious use of color goes a long way but get some help in that department if you’re not the designer type.

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