What is printed on the outside of your marketing envelope? What you print on the outside of the envelope can double your response rate… and it costs you nothing to do.
Curiosity is always an excellent tool to employ. One of my favorites is from Psychology Today Magazine. They printed this question on the outside of the envelope:
“Do you close the bathroom door at home… even when you are the only one at home?
What does that say about you?”
What does that say about you?”
Just that one question boosted response rates by 24%… because it got people to open the envelope. It doesn’t matter how good your offer is, until they open the envelope!
