Host an Event for Free

This is for you to get your clients to bring their friends to meet you.  You can do it at a number of different places, but one that I like is at a golf course.  Here’s why.  Many golf courses and golf pros are struggling.  Getting them to agree to an event can be relatively easy as long as it’s during their slow times.

You could have the pro give putting lessons and make it fun enough to bring spouses (everyone thinks putting is fun).  Or, you could have it be on driving, the short game or whatever you choose.

Make the event seem exclusive.  Put a limit on the number of friends they can invite.  Surprisingly, when you give a limit, it makes people want to hit that number.  Psychology at work!

Make the event fun.  Have drinks, prizes and fun food (it doesn’t have to be fancy).  Have everybody register for the prizes (to capture their contact info).

Make sure to send everyone a handwritten thank you note for coming.   Enclose your business card with your Killer Unique Selling Proposition on the back.  Don’t have one?  WHAT!  You gotta get one!   Here’s the Elevator Speech Guide to help you, courtesy of 5Q group.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

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