On Your Marks… Get Set… Go!

Timing is everything.  How’s your timing? There are events in the news that cause large amounts of money to move quickly.  Do you have a plan to capitalize on them?

Are you ready with an email or postcard to zip out to all your clients and prospects when any of the following occur…

  • When the market tumbles?
  • When the fed announces a big interest rate change?
  • When big tax changes are in the news?

I have a couple of advisors that sent out an email to a hundred or so people on their warm list when the markets fell 300+ points a few months ago.  It was a simple email… “Still looking for safer places for your money?  Give me a call.  I’d be happy to share a few ideas.”

One advisor brought on 2 new clients from their 100+ emails… cost? Zero.  Profit? Over $10,000.  The other advisor brought on just one client.  Cost? Zero.  Profit?  $17,150.

Dudes and Dudettes… don’t stand there with your hands in your pockets when things are hitting the news… think about how you can leverage it!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

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