Monthly Archives: November 2017

Light Up Your Christmas with New Business and Happy Clients!

The Holidays are upon us.  What are you doing to capitalize on them?  One thing that I did every Christmas Season is to invite all my clients and prospects on a Christmas lights tour.  It is always a huge hit!  … Continue reading

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This One Question Tells You Everything You Need to Know About Referrals

We all love referrals… they don’t cost anything, and they are much easier to get onboard.  So how would you like to predict how many referrals you’ll get next year?  Knowing this can help you in a couple of ways… … Continue reading

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Show Your Belly if You Want Your Marketing to Work Better!

Show vulnerability… it shocks your prospect.  Admit your limitations… talk to the skeptic in your prospect… it is a basic scientific principle of trust.  Nobody believes anything is perfect! Remember Volvo’s great sales pitch? “We’re Boxy but We’re Safe” OK, … Continue reading

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