My office had only one type of art hanging on the walls in the waiting room… 5 big picture frames filled with a collage of snapshots of happy clients, having the time of their lives. Guess what every prospect looked at when they came into my office? Guess what they would inevitably find? Someone they knew with a huge smile on their face.
Every summer I would have a barbecue or Luau and invite all my clients and their friends. I had an over 90% attendance at these fun parties. I took tons of pictures. I would then send a pic to each of my clients and fill another big picture frame with the rest of the photos.