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Author Archives: Mike Kaselnak
Don’t spend Money on Marketing until you know this
Put your marketing on steroids by creating a killer 5Q. This guide will walk you through developing an “elevator speech” that you can use to generate more referrals in the next 6 months than you’ve had in your entire career. … Continue reading
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Be a Hero… Get a New Client With This Postcard
Postcards are fickle prospect generators… it’s all about timing. Your postcard has to be about something that people want RIGHT NOW! It can’t be about vague things like retirement planning or IRA’s if you want it to be successful. So, … Continue reading
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Don’t Spend Money on Marketing
Many marketing companies would like you to believe spending more money on marketing will get you more clients. The solution to finding new clients is not yelling louder. You are surrounded by hundreds of people that can use your skills. … Continue reading
If you could read your prospect’s mind, how many of them would you sell?
I’m betting a boatload. Well, now you can do just that… read your prospect’s mind, in a recent in depth study on how clients buy called, “How Clients Buy: Benchmark Report on Professional Services Marketing and Selling from the Clients … Continue reading
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Blog schmog
At least that’s what I hear from some advisors when I talk to them about setting up a blog. But here’s the deal, people read blogs. My neighborhood has a blog and everyone reads it. My son’s sports league has … Continue reading
What $6 marketing system brings in multi-million dollar accounts?
I don’t know about you, but the biggest clients myself or my buddies have brought in, have been small business people that just sold their businesses. I brought in a $3 million and a $5 million account this way. My … Continue reading
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P.S. I Love you!
Looking to get surprised by a huge piece of business coming out of “left field”? Then I would highly recommend sending out a dozen, handwritten thank you cards every week. It’s about 30 minutes worth of work and it will … Continue reading
How to get quoted in Magazines
Getting “quoted” in a well-known magazine costs you virtually nothing… and is free publicity. This idea got me quoted in several magazines including Kiplinger’s, Wealth, Financial Planning, New York Times, Star Tribune, Your Money and more. I’ve given you the … Continue reading
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What’s the quickest way to get referrals from you top clients… without asking for them?
We all know referrals are the best way to bring on new clients… but getting clients to give them to us has been pretty elusive for most advisors. This might be because, if you are like me, you find asking … Continue reading
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Have You Googled yourself lately?
Have You Googled Yourself Lately? What happens when you Google your name? You’d better know because your current clients are doing it, your competitors are doing it… and your prospects are doing it. People view the internet and Google as … Continue reading
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