Author Archives: Michael Kaselnak

Your hot prospect ghosts you.  The deal you thought was closed gets stalled.  That terrific referral just will not respond to you.  We’ve all been there. So, how do you get these people moving and taking action again?  Watch this … Continue reading →

Our moms taught us to give before we get.  Ends up, that’s great advice for your business as well.  So, the question is how much should we give before expecting reciprocation?  Obviously, that varies from person to person.  Many advisors … Continue reading →

Summer is almost upon us.  Are you ready to capitalize on it and bring in more business… while having a great time? Every summer I hosted a client/prospect BBQ, and I always made way more money back than the cost … Continue reading →

Like it or not… more and more people are deciding to handle their own money.  However, they are still OK with seeking what they see as free advice whenever they can.  They will come to your seminar… respond to your … Continue reading →

Would you rather have 100% of nothing… or 50% of something good?  I hope you said, 50% of something good.  If that is the case, then you just might be sitting on a ton of new business. I had a … Continue reading →

Artificial intelligence and more specifically ChatGPT has been all the rage in the news lately.  It’s writing children’s books… taking law school entrance exams… and just about any other task people are throwing at it. What it is doing is … Continue reading →

You want more clients and referrals?  Then you better look different than all of your competitors.  So, with that said… what do you offer or what value do you provide to your clients that your competitors are not offering? My … Continue reading →

You are wasting money on your marketing unless people actually pay attention to it.  It doesn’t matter whether it is online, on the radio, or by direct mail.  People in the U.S. today are hit with thousands of marketing messages … Continue reading →

Successful marketing can be looked at as creating an avalanche.  How do you do that?  You go to the top of the mountain… find the biggest boulder you can find… then grunt and groan… push and sweat…  and move that … Continue reading →

Your skill at how you use email can be the difference between having an average year… versus a stellar year.  How much thought do you put into each email you send to clients and referral sources?  How much research have … Continue reading →