Category Archives: Client Referrals

4 Ways to Make Your Marketing Finally Work

People are hit with hundreds of marketing messages… every.single.day.  How do you cut through the clutter?  You must be different.  Here are 5 ways to do just that… Shock the client and your rival! Have this statement on your website, … Continue reading

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Get in front 52 new people in 2018 for $10 a Week

Need a simple, easy… and cheap way to get in front of people who want to meet with you?  The trick is to spend just a couple of hours a week… consistently… doing a couple of simple and easy tasks… … Continue reading

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The Power of a KISS

People returning items is costly, so there has been a lot of research about the cause of all those returns.  Here’s what they found… 50% of all “malfunctioning” products were actually working just fine.  Buyers just couldn’t figure out how … Continue reading

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Light Up Your Christmas with New Business and Happy Clients!

The Holidays are upon us.  What are you doing to capitalize on them?  One thing that I did every Christmas Season is to invite all my clients and prospects on a Christmas lights tour.  It is always a huge hit!  … Continue reading

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This One Question Tells You Everything You Need to Know About Referrals

We all love referrals… they don’t cost anything, and they are much easier to get onboard.  So how would you like to predict how many referrals you’ll get next year?  Knowing this can help you in a couple of ways… … Continue reading

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Show Your Belly if You Want Your Marketing to Work Better!

Show vulnerability… it shocks your prospect.  Admit your limitations… talk to the skeptic in your prospect… it is a basic scientific principle of trust.  Nobody believes anything is perfect! Remember Volvo’s great sales pitch? “We’re Boxy but We’re Safe” OK, … Continue reading

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Here’s One to Get Your Letters Read…

In the age of 140 characters and Twitter, many people will see a letter on letterhead and just give it a once over before chucking it.  How can you slow them down and actually get them to pay a little … Continue reading

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This Is How You Can Guarantee Your Client Fortune

How would you like to get people to your website?  Here’s an idea you could use in many ways, which I’ll discuss in a second.  Go to the internet and Google – Custom Fortune Cookies – and you’ll find many … Continue reading

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Host a Happy Hour… get an unending flow of great prospects forever

First, find a fun, outdoor place with great happy hour appetizers.  Second, put together a list of professionals that share similar clients (CPA’s, Lawyers, Realtors, Mortgage brokers, podiatrist, chiropractors, dentists, etc.). Now, invite them to the happy hour!  You want … Continue reading

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The Magical Words to Get Your Press Release Published

Marketing expert Jeffery Dobkin gives excellent advice on how to get some free advertising through press releases.  Here’s what he recommends… Call the reporter or editor of the periodical you are targeting and ask them, “Are you the person I … Continue reading

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