Category Archives: General

Excellent Whitepaper to set yourself apart from your competition

One of the top concerns for people age 55+ is health care in general… and long-term care specifically.  I’ve created a whitepaper called, “10 Secrets Your Long-Term Care Salesperson Won’t Tell You.” You may use it for both prospecting and … Continue reading

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What does your envelope look like?

You should treat envelopes as mini-billboards.  It’s what people first see.  Make sure you are communicating right from that first look.  Here are some points to keep in mind: I know you love the name of your company and your … Continue reading

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How to make sure your Whitepaper is powerful

Whitepaper expert, Gordon Graham, identified the following criteria to make your whitepaper as effective as possible: It cannot be one-size-fits-all.  You must identify a single need or specific target, market and address that one need or market. Do NOT put … Continue reading

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The Fastest Way to Bring in a Ton of Business

I brought in over $2 million, in 2 months, with this technique.  Drum roll please… I offered my assistant 50% of the commission for any new clients they brought into the practice.  She brought in her parents, a teacher friend … Continue reading

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What’s Up Doc? (Here’s how to get in front of physicians)

If you have a few doctors as clients… and you are looking to bring on more, here’s a program that will help you do it!  Courtesy of 5Q Group. Physician-Professional Marketing Program

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Interested in Getting Lucky?

There has been a lot of research done on LUCK.  According to research by the world’s foremost expert on luck (Richard Wiseman)—If you implement these Things… people become an average of 40% luckier! Prepare your mind—Chance favors the prepared mind.  … Continue reading

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Give Prospects the Gift that Costs 2 cents

First, I’m assuming that you mail your clients and prospects a newsletter, at least monthly.  If not, START!  The #1 reason people leave their current advisor is lack of contact.  So use contact to keep your clients… an to take … Continue reading

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Is Your Marketing Focused on One of These Issues?

In order to get a response from your target market, you have to: First, understand their concerns… what keeps them up at night Make that concern an emotional need And, give them a simple solution If you focus on the … Continue reading

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Your Best Prospect is Your Competitor’s client

Your competitor’s best client HAS money… and LIKES advisors.  They’re perfect prospect.  How do you get them to leave their current advisor and move to you?  Use the #1 reason people leave their current advisor… against them.   Read how in … Continue reading

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People not returning your phone calls?

Have you ever left several messages and your prospect or client won’t return your call?  What do you do?  Use the technique many grandma’s have been using for years to get their college age grandkids to call them.  She’ll write … Continue reading

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