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Category Archives: Lead Generation
P.S. I Love you!
Looking to get surprised by a huge piece of business coming out of “left field”? Then I would highly recommend sending out a dozen, handwritten thank you cards every week. It’s about 30 minutes worth of work and it will … Continue reading
3 Steps to getting your lead gen read
How do you create a person that wants to talk to you? Why do I use the word create? Because let’s face it, no one wants to talk to us. They don’t want to hear about our great investment or … Continue reading
Posted in General, Lead Generation, Marketing Tips
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Do this and CPAs will refer
There are two entities that can double your business in a year with no cost…your clients and CPA’s. If they refer it costs you nothing. If they refer, you will double or triple you profitability…but that is a big IF. … Continue reading
Posted in General, Lead Generation, Marketing Tips
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3 tips to high response lead generation
What do you need to get a high response to your lead generation and client mailings? It ends up being three things: A good headline that is addressed right at your target market A good FREE offer Multiple mailings I’ve … Continue reading
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Market Like an Egyptian
The most powerful marketing tool has been around for thousands of years and is largely ignored. It has been utilized since the time of the Egyptians. You’ve been using this kind of marketing since you were old enough to write…Dear … Continue reading
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Home made leads cost less and make more
I am bombarded with lead offers daily…Join us and we’ll give you free leads (I can get free “leads” right out of the phone book)…We will get you a 10% response rate (ask them about their guarantees of a 10% … Continue reading
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The 10:1 Ratio to Riches and the Use of the Handwritten Note for Prospecting
You can use handwritten notes for prospecting in two ways. Immediate results or Great results. What do I mean by that? As in anything, the best results require a little extra effort. But sometimes we need results right now regardless … Continue reading
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Once is not enough
There is a gospel rule of marketing that amateurs ignore…Giving up too soon. What am I talking about? There has been study after study showing how many times you need to touch or contact a prospect client or lead to … Continue reading
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Good Leads are MADE not Born
What is the Difference Between a Good Lead and GREAT LEAD? It’s as easy as: “They don’t care how much you know until they know how much you care.” Great Leads contain the answer to: How does your Mother know … Continue reading
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6 Lead Generation insights for 2008
I’m always on the prowl for marketing techniques that are working for our clients. Those ideas may be new or maybe old with a new twist and sometimes even old and nearly forgotten as we’ve found lately. It never ceases … Continue reading
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