Category Archives: Marketing Tips

This One Question Tells You Everything You Need to Know About Referrals

We all love referrals… they don’t cost anything, and they are much easier to get onboard.  So how would you like to predict how many referrals you’ll get next year?  Knowing this can help you in a couple of ways… … Continue reading

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Show Your Belly if You Want Your Marketing to Work Better!

Show vulnerability… it shocks your prospect.  Admit your limitations… talk to the skeptic in your prospect… it is a basic scientific principle of trust.  Nobody believes anything is perfect! Remember Volvo’s great sales pitch? “We’re Boxy but We’re Safe” OK, … Continue reading

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“How to pay less than 1% tax on your investment income” Marketing system

It’s a lead generation system that shows a client how to pay less than 1% tax on their income. This has been a fantastic lead generation tool both as a stand-alone system and with seminars. There are very few consumers … Continue reading

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When Prospects Get These… You’ll See Your Callbacks Skyrocket

Even with a very targeted list… still, only 10% of people will see an immediate need for what you offer.  The other 90% may have a future need, but not right now.  So, how do you make sure they are … Continue reading

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This Mailer Pulled a 50% Response… Not Once, But 6 Times!

A lumberyard chain mailed out, to all the contractors and builders in the area, an 11-inch piece of 2×4.  On it was a sticker mentioning a drawing for prizes at a local store.  It was mailed.  Prospects had to RSVP … Continue reading

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How You Get Them to Move Forward

You know you can help them.  You can see exactly how you can reduce their fees… reduce their taxes… increase their returns… or maybe all three!  And yet they hesitate.  They don’t know if they want to move forward with … Continue reading

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Here’s One to Get Your Letters Read…

In the age of 140 characters and Twitter, many people will see a letter on letterhead and just give it a once over before chucking it.  How can you slow them down and actually get them to pay a little … Continue reading

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Get People to Return Your Calls!

Have you ever had a situation where you have tried and tried to get hold of someone, but they either won’t answer or call back after a voicemail? Try tickling their funny bone.  I’ve used a version of this a … Continue reading

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What Are the 3 Things People Need BEFORE They Buy?

Validation Reciprocity Safety Validation—People want to know they are doing the right thing.  There are a number of ways you can help alleviate this worry.  The best thing to do is to give them a case study like their personal … Continue reading

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This Is How You Can Guarantee Your Client Fortune

How would you like to get people to your website?  Here’s an idea you could use in many ways, which I’ll discuss in a second.  Go to the internet and Google – Custom Fortune Cookies – and you’ll find many … Continue reading

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