Tag Archives: financial marketing

Here’s One to Get Your Letters Read…

In the age of 140 characters and Twitter, many people will see a letter on letterhead and just give it a once over before chucking it.  How can you slow them down and actually get them to pay a little … Continue reading

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Get People to Return Your Calls!

Have you ever had a situation where you have tried and tried to get hold of someone, but they either won’t answer or call back after a voicemail? Try tickling their funny bone.  I’ve used a version of this a … Continue reading

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What Are the 3 Things People Need BEFORE They Buy?

Validation Reciprocity Safety Validation—People want to know they are doing the right thing.  There are a number of ways you can help alleviate this worry.  The best thing to do is to give them a case study like their personal … Continue reading

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This Is How You Can Guarantee Your Client Fortune

How would you like to get people to your website?  Here’s an idea you could use in many ways, which I’ll discuss in a second.  Go to the internet and Google – Custom Fortune Cookies – and you’ll find many … Continue reading

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On Your Marks… Get Set… Go!

Timing is everything.  How’s your timing? There are events in the news that cause large amounts of money to move quickly.  Do you have a plan to capitalize on them? Are you ready with an email or postcard to zip … Continue reading

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Host a Happy Hour… get an unending flow of great prospects forever

First, find a fun, outdoor place with great happy hour appetizers.  Second, put together a list of professionals that share similar clients (CPA’s, Lawyers, Realtors, Mortgage brokers, podiatrist, chiropractors, dentists, etc.). Now, invite them to the happy hour!  You want … Continue reading

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7 Easy Ways to Get Quoted in Your Local (or even National) Media!

It’s always great to be able to put “As seen in…” on your website, marketing, etc.  So how do you get quoted?   There are many ways to do this effectively, but my favorite is to be the contrarian.  Simply write … Continue reading

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The Magical Words to Get Your Press Release Published

Marketing expert Jeffery Dobkin gives excellent advice on how to get some free advertising through press releases.  Here’s what he recommends… Call the reporter or editor of the periodical you are targeting and ask them, “Are you the person I … Continue reading

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Simple Way to Get Referrals

Here’s a terrific way to get a new client talking about you…AND what you do.  When a client comes on board, send a big bunch of brightly colored balloons thanking them for becoming clients—to their workplace.  No logo… no advertising… … Continue reading

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Excellent Whitepaper to set yourself apart from your competition

One of the top concerns for people age 55+ is health care in general… and long-term care specifically.  I’ve created a whitepaper called, “10 Secrets Your Long-Term Care Salesperson Won’t Tell You.” You may use it for both prospecting and … Continue reading

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