Category Archives: General

Be “Unprofessional” and watch your business soar!

The “2 cent stamp card” was a huge success.  We have had user after user tell us that their phones have been ringing off the hook and that one, two and up to 5 clients or prospects have called them … Continue reading

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There is more than one way to skin the marketing cat

As marketing becomes more difficult, you need to get more creative.  Quit throwing money at the problem and start thinking outside the box.  Prospects are throwing junk mail away, they are not attending seminars, they Tivo their TV so they … Continue reading

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Use the 6 Principles of Influence to make marketing easy

I am often asked for the names of books I read or would recommend.  One that is always near my desktop is Dr. Cialdini’s Influence: Science and Practice.  It is a quick read but will give you years of education … Continue reading

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This one marketing problem can put a strangle hold on your business

The biggest marketing problem most professionals have is…Getting stuck.  Stuck in the muck.  Stuck in the muck that sucks them down into sameness.  They cannot take the step to do something different then either they have been doing or someone … Continue reading

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How does your Marketing measure up to the top advisor’s?

I get the question over and over.  “What is the most important thing to do to build a successful practice?”  I’ve been saying the same thing over and over, great marketing.  But most people go, “Oh.” They want a more … Continue reading

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Common courtesy is money in the bank

Guys and gals, I just got off the phone with someone that insisted I communicate through some sort of instant messaging on the computer.  How idiotic!  What would have taken less than a minute to communicate on the phone took … Continue reading

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