Monthly Archives: July 2013

Send This Letter and You’ll Start Collecting CPA Referrals

The Holy Grail of referrals is the CPA referral.  I used this letter to bring in 5 or 6 CPA referrals a year.  Now you might think 5 or 6 new clients isn’t much but guess what kind of clients … Continue reading

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If It Makes it On a Magazine Cover… RUN!!!

What should you do when the cover on Time Magazine says, “Buy Now!  The Market is Going Up!” Run for the exits, right? Here is a recent headline: USA Today –  Business section headline, “With Stocks This Hot, Why Worry?” … Continue reading

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How to Sell “Psychically”… Really! The Power of Confidence

This is an amazing study.  I think we all know the importance of being confident but read this study: A company set up “secret” dummy offices, manned by company personnel. The company then had new salespeople go out on 5 … Continue reading

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