Monthly Archives: November 2022

This Target Market Makes up 1/3 of Retirees… and They are Going Virtually Unnoticed

Single, never married Boomers make up a surprising 13% of all Boomers Divorced and separated makes up 16% Widowed Boomers make up another 3% Add those together and you get 32%.  What are you doing with your marketing and sales … Continue reading

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Hmmm… Time for a Second Opinion

Looking for a great appointment getting idea?  Try this with your warm list.  Begin your letter speaking about the need for a second opinion.  Here’s some different ways you could do that: Mary, you might be doing just fine but… … Continue reading

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Make Leads Feel Like They’ve Been Referred to You

Which would you rather have?  A lead or a referral?  Duh, a referral.  But of course, leads are much easier to get.  So, what if you could make a lead feel like a referral?  Would that be good?  Of course.  … Continue reading

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