Monthly Archives: August 2022

Lead Generation Done Well

Lead generation will do 3 things for you Generate short-term leads Generate long-term leads Create brand recognition That said, lead generation should provide measurable ROI over a measurable period of time. Research has shown that of financial leads, about 25% … Continue reading

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I Object!  To the old, tired, and tremendously damaging way we’ve been taught to overcome objections

If you have ever received sales training, you will be familiar with the classic formula to overcome objections: Listen and hear them out (this is a great thing to do!) Put in a softening statement—feel, felt, found.  I understand how … Continue reading

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See, Hear and Feel the Profits Roll In

How do you, me and other people process information?  50% process based on what we see… 38% primarily on what we feel… and just 7% on what we hear.  So, how do you capitalize on this? You want to use … Continue reading

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