Monthly Archives: June 2012

How to Create a Simple, Yet Powerful Case Study

A good case study is structured with a clear beginning, middle and end that holds your audience’s attention by creating  tension of problems and cosequences… and the anticipation of resolution. The format is simple.  They can be as short as … Continue reading

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What Can You Learn From Hotel Towels?

Understanding the way people think can greatly enhance both your marketing and selling.  One of the world’s foremost experts on how to leverage how people think to persuade them, is Dr. Cialdini. We can very easily use one of the … Continue reading

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A Dozen Tips to Land the Whale at No Cost!

We’ve all thought or heard about Networking.  It’s a fantastic way to land the proverbial whale if you do it right.  Think about it…Networking costs very little but can: • Get you in front of people who would never respond to … Continue reading

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