Monthly Archives: March 2024

Are You Answering the Right Question?

Our prospects are more skeptical than ever. Every year, hundreds of thousands of marketing messages are sent to them, all of which promise more than the last. How can you overcome their doubt? A study in the Harvard Business Review … Continue reading

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Get Your Letters Read

In the era of Twitter and 140 characters, a lot of people will glance at a letter on letterhead and decide to give it a quick read before discarding it.  How can you actually slow them down so that they … Continue reading

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