Monthly Archives: December 2020

Tie into the #1 concern of Affluent Boomers—their health.  Create marketing around the bundling of their physical and financial health.  For example, you could put together a health care kit that you give people when they allow you to check … Continue reading →

The average American is exposed to between 3,000 and 7,000 marketing messages a day.  But how many of these do they actually notice.  We have all gotten really good at almost instantaneously determining whether something deserves our attention. We glance… … Continue reading →

After a challenging 2020, it is essential that you come out of the gates in 2021 fast.  You have a month to get your business and marketing retooled to make that happen.  So, what adjustments are you making? The most … Continue reading →