Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

Latest Science on Selling via Video Conferencing

COVID-19 has changed how we market and sell… maybe forever.  Have you changed?  Have you honed the new skills necessary to succeed?  If you want to see what the newest research tells us about selling and marketing via video conferencing… … Continue reading

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What 2 Magazines Have the Largest Circulation in the U.S.?

AARP The Magazine and AARP Bulletin have over 22 million subscriptions.  Number 3?  Costco Connection at 13 million… and number 4 is Better Homes and Gardens at 7 million.  What do 3 out of those 4 have in common? Their … Continue reading

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What are the Top 5 Things People Use to Decide Whether to Engage Your Service… or Not?

In recent research, buyers of professional services were asked, “What are the most important things consultants and professionals can do to influence whether you work with them or not?” Their answers were surprising… 36%     Said Communication 22%     Said being Effective … Continue reading

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They downsize… you upsize

One of the best ways to grow your business is to put yourself between a client and the transfer of money.  Here’s a great example of how to do that. Many empty nest baby-boomers are considering downsizing to a more … Continue reading

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Sell Independence to Women Boomers

According to Barron’s, what percentage of women leave their advisor when their husband dies?  Over 70%.  That is important for two reasons… you don’t want your clients to leave you at their husband’s death… and it opens up a huge … Continue reading

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People Remember People Who Make Them Smile

If on a date… the only thing you talk about is sex… what does the girl or guy know about you?  If the only thing you talk about with a client or prospect is money… what do they know about … Continue reading

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It’s Working… even when it’s not working

This is from one of my favorite marketing authors, Jay Levinson and his book Guerilla Marketing.  He quotes Thomas Smith, one of the first people that looked at advertising as a science in 1885. “Think of this when you consider … Continue reading

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You Giveth… and You Receiveth

Ask every single one of your clients what charities they support… especially what Local charities they support.  Are there any charities that seem to pop up often?  There most likely is.  Get to know those particular charities, because they attract … Continue reading

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Life Happens… How to capitalize on it!

What do you do when events have made it more difficult to get in front of new people?  Regardless of what is happening in the economy, society, or the market… there is always a reliable way to create new income… … Continue reading

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Want Your Clients to Introduce You to Their Friends? Here’s How…

Here’s how you can both look like a hero and get to know your client’s best friends. People are trapped in their houses now and miss seeing their friends regularly.  Why not host a virtual birthday lunch for your best … Continue reading

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