Monthly Archives: March 2022

Emotional selling works… but which emotions are the most powerful?

Any good salesperson knows that emotions are what motivates people to buy… much more so than logic.  So, the question is, what emotion works best to get people to buy from you?  Well, lucky for us, smart people (Stanford University) … Continue reading

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50% of Clients Want This… are You Giving It to Them?

According to leading research by HubSpot, more than 50% of clients want to see videos from companies they are considering.  There are many advantages to utilizing videos as part of your marketing and branding efforts: As just stated, people want … Continue reading

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This Tool Can Close Large Cases… it’s been around for hundreds of years… and most advisors ignore it

What is the tool?  A handwritten note.  The year I made $967,000 I sent out over 200 handwritten notes a month.  In fact, many of my large cases I credit to those handwritten notes.  Not sure of how handwritten notes … Continue reading

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