Monthly Archives: September 2023

Doing 4 Things will Create an Effective Unique Selling Proposition

Posted on September 30, 2023 by Michael Kaselnak

First, why do you need an effective Unique Selling Proposition? Just as we mentioned in our previous article, you need to cut through the clutter… and a great USP does that. Here are the 4 characteristics of an effective USP: … Continue reading →

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Here’s How You Can Forge a Terrific Referral Relationship with a Property Casualty Agent

Posted on September 19, 2023 by Michael Kaselnak

Property casualty agents are under attack from Progressive, Geico, USAA, Liberty Mutual, etc. Everywhere people look, they are getting hit with commercials about DIY insurance companies. Property Casualty agents are dying a death of a thousand cuts. You can help … Continue reading →

Posted in General | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Leverage Controversy to Create More Business

Posted on September 7, 2023 by Michael Kaselnak

How do you get attention in today’s crowded environment? The average American is bombarded with over 3,000 messages a day via TV, the internet, billboards, radio, etc. How do you make your message heard? Say something CONTROVERSIAL! Even better, say … Continue reading →

Posted in General | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment