Monthly Archives: February 2021

Be Music to Their Ears

Posted on February 19, 2021 by Mike Kaselnak

Want your marketing message to resonate with retirees? There is a simple way to reel them in, almost immediately. They respond to inspiring images and words, communicated simply. Can you finish these phrases? With a little help from my ________ … Continue reading →

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Give Yourself the Gift of More Business

Posted on February 11, 2021 by Mike Kaselnak

Several years back a good friend of mine, Tom, gave me the book Gift-ology. I respect Tom’s opinion because in the 35 years I’ve been in the Financial Services business, I have yet to find someone that does better follow-up … Continue reading →

Posted in General | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

It’s a Gut Feeling

Posted on February 4, 2021 by Mike Kaselnak

By the time someone has reached retirement they have made a million decisions. They have a lot of experience. Weirdly, this doesn’t make them better decision makers… it makes them worse. Why? Because they start making more decisions with their … Continue reading →

Posted in General | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment