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Monthly Archives: May 2017
Excellent Whitepaper to set yourself apart from your competition
One of the top concerns for people age 55+ is health care in general… and long-term care specifically. I’ve created a whitepaper called, “10 Secrets Your Long-Term Care Salesperson Won’t Tell You.” You may use it for both prospecting and … Continue reading
Posted in General, Lead Generation, Marketing Tips
Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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What does your envelope look like?
You should treat envelopes as mini-billboards. It’s what people first see. Make sure you are communicating right from that first look. Here are some points to keep in mind: I know you love the name of your company and your … Continue reading
How to make sure your Whitepaper is powerful
Whitepaper expert, Gordon Graham, identified the following criteria to make your whitepaper as effective as possible: It cannot be one-size-fits-all. You must identify a single need or specific target, market and address that one need or market. Do NOT put … Continue reading
Posted in Client Referrals, General, Lead Generation, Marketing Tips
Tagged 5Q, 5Q Group, financial advisor, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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