Monthly Archives: September 2021

Creating a “Good” Epidemic

Posted on September 16, 2021 by Michael Kaselnak

Most disease outbreaks never make it to epidemic proportions.  So what actually causes a disease to reach epidemic proportions?  If you understand this, you understand how epidemic marketing works. An epidemic starts with one person. If the conditions are just … Continue reading →

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Be the Whistle Blower!

Posted on September 9, 2021 by Michael Kaselnak

You need to show them all the tricks that bankers, brokers, accountants and attorneys play on them. It’s like this: If a magician shows you how he cuts a lady in half, can he ever trick you with that again? … Continue reading →

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How to Reach the 87% of Retirees that Don’t Respond to Marketing

Posted on September 2, 2021 by Michael Kaselnak

Beating a Dead Horse It is has been stated in many studies about the retirement market that, depending on the study you look at, only 13% of retirees will ever attend a seminar.* This fact has been staring us in … Continue reading →

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