Would you like to receive $1,000 a week for life?

Posted on June 2, 2008 by Mike Kaselnak

Would you like to receive $1,000 a week for life? That is a terrific headline. Why? First it talks to the prospect reading the headline (Would YOU like to…) Second it gives the prospect a reason to be interested. Whether you ladder their current investments or use an immediate annuity, people don’t visualize their current investments in terms of income. By having them look at their current situation from a view point of income vs. a pile of money doing nothing for them, you have captured their attention. And always, when possible ask a question instead of using a statement for a headline.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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