Author Archives: Michael Kaselnak

3 Keys to Successful Marketing

How you spend your marketing dollars, is one of the most important determiners of your profitability.   Your marketing needs to work to bring in profits… instead of draining your bank account.  The good news is that ultimately, marketing is simply … Continue reading

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Learn from the World’s Greatest Salesperson (According to the Guinness Book of World Records)

According to the Guinness Book of World records, as audited by Deloitte & Touché… that person is Joe Girard. Joe sold 13,001 cars in 15 years—and I’m talking 13,001 cars, belly-to-belly…face-to-face…NO fleet sales.  When adjusted for inflation, Joe was making … Continue reading

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8 Reasons Why People Will Hire You as Their Financial Advisor

In our business it is easy to be viewed as a commodity.  We all sell, promise and offer pretty much the same as our competitors…at least that’s the case if you ask the general public.  So, I think it is … Continue reading

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If you have this ONE thing… there has never been a better time to get your message out there

There has NEVER been a better time to advertise than right now… IF you have a Unique Selling Proposition that works.  There are so many places you can post your USP for free!  Local chat rooms… neighborhood blogs… church bulletins… … Continue reading

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How to Write an Effective Postscript

Studies show that people read the salutation first… and then skip to the bottom and read the p.s.  So it is essential that you write a powerful post script.  Your p.s. should refer to your most bewitching benefit, and your … Continue reading

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Does Marketing Have You at Your Wits End? Grandma’s Favorite Tool Will Get You in Front of People

Is this a cure-all?  It requires work… both mental and physical… and many advisors are allergic to both.  But… if you are willing to put in the effort, this tool works!  How well?  Here are the numbers you should work … Continue reading

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Send This Letter and You’ll Start Collecting CPA Referrals

The Holy Grail of referrals is the CPA referral.  I used this letter to bring in 5 or 6 CPA referrals a year.  Now you might think 5 or 6 new clients isn’t much but guess what kind of clients … Continue reading

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How to Sell “Psychically”… Really! The Power of Confidence

This is an amazing study.  I think we all know the importance of being confident but read this study: A company set up “secret” dummy offices, manned by company personnel. The company then had new salespeople go out on 5 … Continue reading

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WOW! Are You Riding this Marketing Wave?

I’m getting reports from a handful of advisors across the country that they are having fantastic success using Social Security planning as a marketing tool.  People are really interested and are chomping at the bit to get into see these … Continue reading

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The Gift that Keeps Giving

We are entering the “germ” season and with it all the news stories about the flu and all the other bugs.  What better gift to give to your clients and prospects than a personalized hand sanitizer.  As you hand it … Continue reading

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