Author Archives: Michael Kaselnak

Become a Resource

People want their lives to be easier.  They generally don’t like to research; they just want to know how to get things done.  You can easily capitalize on that by utilizing Cheat Sheets as a marketing tool. Cheat sheets are … Continue reading

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Tips to Make Your Facebook Page More Effective

Facebook is a fantastic way to build your business organically… if you do it right.  Remember, we are talking about your Facebook BUSINESS page, not your personal profile.  Do NOT blend the two.  Keep them totally separate. Don’t worry, it … Continue reading

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The Best Testimonials EVER… and you don’t say a thing… and EVERY advisor can use them!

We’d all love to use testimonials… they are powerful.  However, the rules about using testimonials depends on how you are licensed.  So, let’s just talk about the potential ways to use testimonials regardless of whether you are an RIA, registered … Continue reading

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“So, What do you do?”

When someone asks you that question, what do you say?  This is a watershed moment for you.  You may be talking to your next client… which it costs nothing to find, since you are already talking to them… or you … Continue reading

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3 Keys to Successful Marketing

How you spend your marketing dollars, is one of the most important determiners of your profitability.   Your marketing needs to work to bring in profits… instead of draining your bank account.  The good news is that ultimately, marketing is simply … Continue reading

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Learn from the World’s Greatest Salesperson (According to the Guinness Book of World Records)

According to the Guinness Book of World records, as audited by Deloitte & Touché… that person is Joe Girard. Joe sold 13,001 cars in 15 years—and I’m talking 13,001 cars, belly-to-belly…face-to-face…NO fleet sales.  When adjusted for inflation, Joe was making … Continue reading

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8 Reasons Why People Will Hire You as Their Financial Advisor

In our business it is easy to be viewed as a commodity.  We all sell, promise and offer pretty much the same as our competitors…at least that’s the case if you ask the general public.  So, I think it is … Continue reading

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If you have this ONE thing… there has never been a better time to get your message out there

There has NEVER been a better time to advertise than right now… IF you have a Unique Selling Proposition that works.  There are so many places you can post your USP for free!  Local chat rooms… neighborhood blogs… church bulletins… … Continue reading

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How to Write an Effective Postscript

Studies show that people read the salutation first… and then skip to the bottom and read the p.s.  So it is essential that you write a powerful post script.  Your p.s. should refer to your most bewitching benefit, and your … Continue reading

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Does Marketing Have You at Your Wits End? Grandma’s Favorite Tool Will Get You in Front of People

Is this a cure-all?  It requires work… both mental and physical… and many advisors are allergic to both.  But… if you are willing to put in the effort, this tool works!  How well?  Here are the numbers you should work … Continue reading

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