I know an advisor that has sold a boatload of life insurance over the past 5 years without even bringing up life insurance… people just ask him about it.
Simply put together a table (See below) with your favorite UL company’s numbers for people ages 65, 70, 75, 80 (if you work in the retiree market… otherwise fit ages to your target market).
The table shows a current death benefit of $100,000, the annual premium, and the number of years that the same deposit in an investment earning 5% (or any return you choose) would take to grow to the same amount.
The advisor puts this handout in everything he does… seminar folders… client and prospect newsletters… in his waiting room… everywhere. He has sold a ton of life insurance without every bringing it up.