Social Media is the Best Way to Build Your Business… NOT!

There’s lots of marketers, articles and websites pitching Social Media marketing for advisors.  Sorry, but the numbers suggest it just doesn’t work for the financial industry. 

Don’t believe me?  Then believe your colleagues.  The amount of advisors using Social Media like LinkedIn and Facebook for business and marketing has actually fallen by over 50% since 2009 according to a survey done by the consulting company, Aite Group. 

And of the advisors active in Social Media, a mere 19% said they could even attribute one new client to their Social Media efforts.  The conclusion from the study?  There are many, many ways you could spend your time more effectively to build your business than Social Media.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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