Would you like to receive $1,000 a week for life? That is a terrific headline. Why? First it talks to the prospect reading the headline (Would YOU like to…) Second it gives the prospect a reason to be interested. Whether you ladder their current investments or use an immediate annuity, people don’t visualize their current investments in terms of income. By having them look at their current situation from a view point of income vs. a pile of money doing nothing for them, you have captured their attention. And always, when possible ask a question instead of using a statement for a headline.
