Getting “quoted” in a well-known magazine costs you virtually nothing… and is free publicity. This idea got me quoted in several magazines including Kiplinger’s, Wealth, Financial Planning, New York Times, Star Tribune, Your Money and more.
I’ve given you the formula to follow below to get your letter in… but don’t worry if your first letter isn’t accepted. The best you can hope for is a 1 in 2 chance all the way down to a 1 in 10 chance (for highly prominent publications).
But think about what you get when it is finally published:
Credibility
Allows you to say you were quoted in Famous Magazine in your biography
Fame
National exposure
Free press
Reporters begin to call you
ALL FOR FREE!
Here’s how you do it:
Read the publication in which you wish to have your letter published.
Find an article that you think you have something to add to or disagree with.
Write your letter in the following format:
Begin with one of the following:
Compliment them on the quality of their magazine
Tell them you’ve been a reader for a certain number of years
Tell them how important their stories are to their readers
Tell them how their magazine has changed your life
In a word, COMPLIMENT them
Identify the article to which you will be commenting (e.g. Your article titled, “ABC Retirement”in your April issue…)
Tell them why you are qualified to comment on the article (e.g. I’ve worked with retirees for 10 years…I’m a CFP…I’ve been a financial advisor for…)
Make your comment about either:
Why you agree and what they missed
Why you don’t agree
It’s really as simple as that.
