Looking to get surprised by a huge piece of business coming out of “left field”? Then I would highly recommend sending out a dozen, handwritten thank you cards every week. It’s about 30 minutes worth of work and it will pay for itself… not 100 times over… but 1,000 times over. I know. I’ve done it.
Thanking people isn’t just a nice thing to do… it will generate lots of new business for you. If you don’t think so, try it for 3 months and then tell me I’m wrong. It’s cheap to do, so it won’t cost you much to try and prove me wrong. And I’m not wrong, this works.
But, I don’t have anything to thank people for!
Did you really just say that? I hope not! You have every single one of your clients to thank for your business. You have every single one of your client’s accountants to thank for doing a great job for your clients (same goes for their attorneys). You have every single one of your prospects to thank for their interest. And believe me you have plenty more people to thank!
“What a waste of time”
I have had many an advisor tell me that he doesn’t have time to do this. OK, it takes 30 minutes a week with a mailing cost of say $10 for cards, postage and envelopes for a dozen cards. I can tell you in no uncertain terms that this will generate tens of thousands of dollars of INCOME, not production, but INCOME if you do it for a year.
What other marketing takes you 2 hours a month (30 min. X 4) and costs $40 a month, that can generate huge amounts of income for you.
Put your Thank You on Steroids. On the bottom of your Thank you note, add a p.s.
Do you have a new product or service you wish everyone would know about? Here’s where you want to put it. Add one of these p.s. ideas to the bottom of your thank you note:
-P.s. I have just posted a new video/audio on my website about __________. You can find it at www.
-P.s. I have just posted an article you might find interesting on my website titled ________. Find it at www.
-If you are interested in _______________, you’ll love this: www.
-If you have not done so already, make sure to register for my free Webinar about _______________, on Tuesday the 16th at 4:00 p.m. Register at www.