How to Create a Blizzard of Publicity

Which would you rather see in your local paper?  A piece written by you or a piece written by somebody else… quoting you?  I’d much rather be quoted.  It’s a 3rd party endorsement and it’s easier! 

Here’s some easy ways to drum up some FREE Publicity in the coming months (if you would like a Free Press Release Template, click here)

  1. Get to know the “What’s Happening” section of your newspaper—Send in all of your mile stones to the editor of that section.  Your company’s anniversary (talk about how things have changed). Any education or qualifications achieved (give an explanation on why it was important).
  2. Has regulation or taxation changed?—Write a letter to the editor describing the changes and the importance of proactively taking action to leverage them in the common family’s favor.  This can often lead to a follow-up call from a reporter wanting to interview you.
  3. Send out regular press releases—Our industry is a mystery to most reporters.  If you are getting a lot of the same questions from clients or are running into a lot of the same problems… put your findings into a press release and get it to your local reporters.
  4. Follow your local TV and newspaper reporters blogs and twitter accounts—The best way to form relationships with reporters is to have a conversation with them… and the best way to have a conversation is to follow and comment via their social network venues.  You will be the only financial advisor doing this and it will pay real dividends.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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