Most Advisors Score Low on Ranking Clients Concerns

Most advisors assume that running out of money is the number one concern of retirees… and they spend all of their time addressing it. 

It actually ranks 4th.    Here’s what the 2009 Senior Census discovered about retirees concerns. 

Top 10 Concerns in Order of Importance
1. Losing our health
2. Inability to care for ourselves
3. Losing our mental faculties
4. Running out of money
5. Inability to get good health care
6. Not being able to drive
7. Becoming a burden to the family
8. Ending up in a nursing home
9. Inability to work or volunteer
10. Being left alone and lonely

How many of their concerns revolved around health?  What are you doing to address your client’s health concerns?  If you want a leg up on your competition… consider becoming an expert in Medicare or at least collaborating with an expert in your town.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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