When Being Good… is Bad

We think we are doing a good job when our clients are satisfied… WRONG!  Study after study shows that satisfied clients will only stay with you – until they find something better.  That means satisfied clients leave.

Clients don’t expect good… they expect the extra mile from us.  Fortunately for you, very few of your competitors go the extra mile, which means you have an opening to take their clients.

What is your extra mile?  Every advisor says they are an IRA expert… income expert… alternative investment expert… every advisor is saying that, so you CAN’T use that angle.  What about talking about how much you care?  Sorry, every advisor says that too.

In order to stand out from all of your competitors… you must be providing more value than they are, otherwise a client will have no reason to move to you.

So figure out what your unique “value add” is and you will see your business jump!  If you would like to check out a 10-minute video on the “value add” that I and the guys I work with, use.

Click here to watch the video

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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