Tag Archives: 5Q

If You Are Good at This… Prospects Are 4 Times More Likely to Buy

Before I tell you what “this” is, let me say that we all know we should be good at it… but very, very few of us are.  Why?   Because we have been given horrible advice on how to do it … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

This Headline (and technique) Gets Quality People in Your Office

How many of your prospects would like to know how to pay less than 1% tax on their investment income?  So, instead of paying 12%, 22%, 24%, 32%, 35% or 37% on their returns and interest… paying just 1%.  Do … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

Do This to Finally Get Retirees to Read Your Marketing

Most retirees fall into the category of Boomer.  A lot of research has been done on how to catch a Boomer’s attention.  It ends up, it’s music.  Not actual music, but lyrics that bring them right back to their youth.  … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

3 Ways to Create a Positive Sales Experience… that work for Marketing as Well

New sales research from this year gives us a window into what clients want from us. 69% – Want us to listen to their needs 61% – Tell us NOT to be pushy 61% – Want us to provide relevant … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

What Grade Would You Give Your LinkedIn Page?

Your website, Facebook page and LinkedIn are the modern equivalent of your brick-and-mortar store front.  What do your clients and prospective clients see when they research you online? And how are you using social media to grow your reputation and … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

Are You Marketing to LOHAS?

LOHAS is the acronym that stands for Lifestyle of Health and Sustainability.  It is represented by 26 million Boomers in the U.S.  These people are concerned about personal health and the well-being of both themselves and the environment. These people … Continue reading

Posted in General | Tagged , , , , , , , , | 2 Comments

How Fit are Your Finances?

How old are people with the most money?  Yeah, 50 and up.  If you have been paying attention to the fitness industry, they get it.  There is more and more attention being paid by the fitness industry to those 50 … Continue reading

Posted in General | Tagged , , , , , , , | Leave a comment

I Ain’t Got No Time for That

Research and surveys show some interesting statistics when it comes to how salespeople spend their time during the workday: 33% Talking to clients 21% Writing emails 17% Entering data 17% Prospecting and marketing 12% Conducting internal meetings This is for … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

A Sale from This Market Can Instantly Double Your Profits

Where do the biggest cases come from? I’m talking about the five, ten or even 20-million-dollar cases.  From a small businessperson that sells their business or retires.  AND, these are the easiest sales when you can find them. But, finding … Continue reading

Posted in General | Tagged , , , , , , , | Leave a comment

Creating a “Good” Epidemic

Most disease outbreaks never make it to epidemic proportions.  So what actually causes a disease to reach epidemic proportions?  If you understand this, you understand how epidemic marketing works. An epidemic starts with one person. If the conditions are just … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment