Tag Archives: 5Q

If you have this ONE thing… there has never been a better time to get your message out there

There has NEVER been a better time to advertise than right now… IF you have a Unique Selling Proposition that works.  There are so many places you can post your USP for free!  Local chat rooms… neighborhood blogs… church bulletins… … Continue reading

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How to Write an Effective Postscript

Studies show that people read the salutation first… and then skip to the bottom and read the p.s.  So it is essential that you write a powerful post script.  Your p.s. should refer to your most bewitching benefit, and your … Continue reading

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Does Marketing Have You at Your Wits End? Grandma’s Favorite Tool Will Get You in Front of People

Is this a cure-all?  It requires work… both mental and physical… and many advisors are allergic to both.  But… if you are willing to put in the effort, this tool works!  How well?  Here are the numbers you should work … Continue reading

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Latest Science on Selling via Video Conferencing

COVID-19 has changed how we market and sell… maybe forever.  Have you changed?  Have you honed the new skills necessary to succeed?  If you want to see what the newest research tells us about selling and marketing via video conferencing… … Continue reading

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What 2 Magazines Have the Largest Circulation in the U.S.?

AARP The Magazine and AARP Bulletin have over 22 million subscriptions.  Number 3?  Costco Connection at 13 million… and number 4 is Better Homes and Gardens at 7 million.  What do 3 out of those 4 have in common? Their … Continue reading

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What are the Top 5 Things People Use to Decide Whether to Engage Your Service… or Not?

In recent research, buyers of professional services were asked, “What are the most important things consultants and professionals can do to influence whether you work with them or not?” Their answers were surprising… 36%     Said Communication 22%     Said being Effective … Continue reading

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They downsize… you upsize

One of the best ways to grow your business is to put yourself between a client and the transfer of money.  Here’s a great example of how to do that. Many empty nest baby-boomers are considering downsizing to a more … Continue reading

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Sell Independence to Women Boomers

According to Barron’s, what percentage of women leave their advisor when their husband dies?  Over 70%.  That is important for two reasons… you don’t want your clients to leave you at their husband’s death… and it opens up a huge … Continue reading

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People Remember People Who Make Them Smile

If on a date… the only thing you talk about is sex… what does the girl or guy know about you?  If the only thing you talk about with a client or prospect is money… what do they know about … Continue reading

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It’s Working… even when it’s not working

This is from one of my favorite marketing authors, Jay Levinson and his book Guerilla Marketing.  He quotes Thomas Smith, one of the first people that looked at advertising as a science in 1885. “Think of this when you consider … Continue reading

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