Paint a Picture To Make a Point

A picture paints a thousand words…  we’ve all heard that before.  Well it’s true.  People can grasp a picture much more quickly and emotionally than a word.  Think of your reaction to the printed word…  sun – as compared to an actual picture of a sun.  No comparison, right?

So how do we get people to understand that getting a higher rate of return will not make them rich any time soon but losing a big chunk can make them poor over night?  Consider using this picture.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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