A picture paints a thousand words… we’ve all heard that before. Well it’s true. People can grasp a picture much more quickly and emotionally than a word. Think of your reaction to the printed word… sun – as compared to an actual picture of a sun. No comparison, right?
So how do we get people to understand that getting a higher rate of return will not make them rich any time soon but losing a big chunk can make them poor over night? Consider using this picture.