Tag Archives: Lead Generation

How to make your Whitepaper powerful

To make your whitepaper as effective as possible, whitepaper expert Gordon Graham identified the following criteria: Follow-up with the people who reach out to you with inquiries regarding the content in the whitepaper.  I realize this seems basic, but if … Continue reading

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Interested in Getting Lucky?

There has been a lot of research done on LUCK.  According to research by the world’s foremost expert on luck (Richard Wiseman)—If you implement these things, people become an average of 40% luckier! Don’t just think about these things!  That’s … Continue reading

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Do This Be…”CAUSE!”

What is your “cause?” Do you know how much money it’s worth for a company to align itself with breast cancer awareness?  Billions.  And it works for more than just breast cancer awareness.  Aligning your company with a cause has … Continue reading

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How Does Your Company’s Name Affect You?

What I’m about to say may upset some advisors… but hear me out before you judge.What is the name of your business?  Does it have retirement… wealth management… financial advisor… or something similar in it?  If it does, what do … Continue reading

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This Makes People Smile… and Pick up the Phone When You Call

Nothing happens until you are conversing with your target prospect.  If they are ignoring your marketing, emails, flyers, seminars, webinars… essentially giving you the palm… how do you bust through?  The best way to lower someone’s defenses is to get … Continue reading

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Become Your Audience’s Source of Information to Get Them Talking to You

A really easy way to get a conversation going with your target audience is to curate quality content from other sources, be they online, magazines, podcasts, or blogs.  It’s completely OK to borrow content from other sources as long as … Continue reading

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This Tool Gets Real Activity to Your Website

If you are looking to finally get people seeking and interacting with your website, the best way to do that is to have a retirement calculator available on your website.  You could opt for straight, plain retirement calculator… or better, … Continue reading

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Doing 4 Things will Create an Effective Unique Selling Proposition

First, why do you need an effective Unique Selling Proposition? Just as we mentioned in our previous article, you need to cut through the clutter… and a great USP does that. Here are the 4 characteristics of an effective USP: … Continue reading

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Here’s How You Can Forge a Terrific Referral Relationship with a Property Casualty Agent

Property casualty agents are under attack from Progressive, Geico, USAA, Liberty Mutual, etc.  Everywhere people look, they are getting hit with commercials about DIY insurance companies.  Property Casualty agents are dying a death of a thousand cuts. You can help … Continue reading

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Leverage Controversy to Create More Business

How do you get attention in today’s crowded environment?  The average American is bombarded with over 3,000 messages a day via TV, the internet, billboards, radio, etc.  How do you make your message heard?  Say something CONTROVERSIAL! Even better, say … Continue reading

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