The definition of conviction is: a fixed or firm belief
So how much conviction do you have for the process or product you sell? In other words, how many of the products that you sell do you actually own?
I know a couple of huge life producers and they own tons of life insurance. I know some big money managers and they own the platform they sell.
They believe in it. They have conviction.
I’ll just cut to the quick. Own what you sell or you are never going to be completely believable!