If You Haven’t Done This First… every sale is going to be difficult

The definition of conviction is: a fixed or firm belief

So how much conviction do you have for the process or product you sell?  In other words, how many of the products that you sell do you actually own?

I know a couple of huge life producers and they own tons of life insurance.  I know some big money managers and they own the platform they sell.

They believe in it.  They have conviction.

I’ll just cut to the quick.  Own what you sell or you are never going to be completely believable!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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