You should treat envelopes as mini-billboards. It’s what people first see. Make sure you are communicating right from that first look. Here are some points to keep in mind:
- I know you love the name of your company and your logo… but your client could care less about it. With that in mind, don’t chew up too much real estate on the envelope with your name and logo.
- You can put more than a phrase on an envelope! Think about how you would treat a letter that arrived in an envelope with additional writing on the back, like a mini-letter? That would look odd, wouldn’t it? Awesome! It means you’d pay attention and likely begin to read it. If you begin to read… WOW! That’s a homerun before they even open the envelope!
- Do the opposite of above! Use a completely blank envelope. (Postal regulations only require identification on the envelope when non-profits are using the lower fundraising postal rate).
- Use an odd envelope. Different color… different size… made from different material… even a different shape. Being different works!
If you are spending the money to mail… make sure you are leveraging every aspect of it!