Did you see this tiny factoid hidden in a recent news article in MSN Money? It will allow you to easily pick up lots and lots of new money in the next couple of months…
Investors moved an average of $61.7 Billion out of bond funds… each of the last 3 months. But, here’s the kicker… it went into cash… NOT stocks (only $400 million went into stocks). Think about that – $180 Billion sitting in cash right now, with people looking for a safe place to put it.
It’s not often that we see such a huge move to cash. And we all know that making a sale from clients that have money in cash is about as easy as it gets. You need to be checking with your clients to see if they’ve moved out of bonds and into cash…
And more importantly, you need to be in front of new people right now; before other advisors or the people’s own banks move their money into other safe investments like annuities.
My advisors are killing it right now getting in front of people with Lunch & Learns. It’s an inexpensive way to get in front of a lot of people quickly. I don’t know how long it’s going to last but you might as well make hay when there’s hay to be made.
