Please Leave a Message… But Make it a Good One!

Please leave a message.  How many times a day do we hear it from our client’s phones… or do we deliver the same message to our client’s ears?  Too many.

So here’s the question.  Are you treating it like a nuisance or as an opportunity to create business?  Whether it is you leaving a message or your client hearing your message, don’t miss this opportunity to be different… pique their interest or put a smile on their face… do anything but have them roll their eyes at your message.

Here are 3 different types of messages you can leave:

  1. Helpful tips: Give them an idea that they can put to use right away.  For example you could say this at the end of what you actually called for, “… and remember it’s spring cleaning time and that’s a perfect time to shred all your old financial documents.  There is a community shredding being offered at the library this Saturday between noon and 4 p.m.”
  2. Fun Facts: End your message with a bit of fun trivia.  For example at the end of your message you could say, “… and did you know that the US debt is now ten times larger than all the money circulating in the US right now?”  Or “… if you have $10 in your pocket and no debts, you are wealthier than 25% of Americans?”
  3. Favorite Quote: Or finish with your favorite quote like, “…as Will Rogers said, “Too many people spend money they earned… to buy things they don’t want… to impress people that they don’t like.”

Do this with your messages and people will remember you in a positive way.  You will stand out from all the other “noise” they receive every day… and they will want to speak with you.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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