Tag Archives: marketing

Value-able Marketing

In the research report Evaluating the Cost of Sales Calls, over 90% of buyers stated they wanted more value and less selling… they want the people selling to them to be resources for ways to make their lives better.  Unfortunately, … Continue reading

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4 Traits found in Retired Boomers… Are you tapping into them?

Ken Dychtwald of Agewave, who many believe to be the world’s foremost expert on Boomer Retirees says Boomers have four traits: idealism, anti-authoritarianism, eagerness to embrace change and self-improvement.  How many of these are you leveraging in your practice and … Continue reading

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Marketing With a Bang… on a Budget

How can you effectively market with no or little marketing cost?  Find out how in this 43-minute video.  You’ll learn how to leverage your professional strengths into new clients with virtually no capital outlay. Better yet, you’ll get the greatest … Continue reading

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Lead Generation Done Well

Lead generation will do 3 things for you Generate short-term leads Generate long-term leads Create brand recognition That said, lead generation should provide measurable ROI over a measurable period of time. Research has shown that of financial leads, about 25% … Continue reading

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I Object!  To the old, tired, and tremendously damaging way we’ve been taught to overcome objections

If you have ever received sales training, you will be familiar with the classic formula to overcome objections: Listen and hear them out (this is a great thing to do!) Put in a softening statement—feel, felt, found.  I understand how … Continue reading

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See, Hear and Feel the Profits Roll In

How do you, me and other people process information?  50% process based on what we see… 38% primarily on what we feel… and just 7% on what we hear.  So, how do you capitalize on this? You want to use … Continue reading

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Gotta Hit Them in the Gut

By the time someone has reached their early 50’s, they have had to make nearly 8 billion… billion with a B… decisions.  Up to this point, many of those decisions were well thought out.  However, after making so many decisions, … Continue reading

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Are You Tapping Into These Affluent Retiree Traits?

Research by the Boomer Project has shown that retirees (Boomers) have 6 dominant traits: Entitlement Personal Gratification Work ethic Control Optimism Won’t accept the status quo Are you leveraging these traits in your marketing and business? You can tap into … Continue reading

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Are You Wowing Your Clients to Get Bigger Tickets and More Referrals?

You want more referrals?  You must WOW your clients.  Just keeping them satisfied may keep them as clients, but it isn’t going to get them to refer to you.  You must give them something to brag about.  Something that your … Continue reading

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You are a Star!  But What Kind of Star?

If I Googled you and your business, would I see Google reviews?  If so, how many… how old… how many stars?  In today’s world, reviews matter.  How much time and effort are you putting toward your reviews and image? Would … Continue reading

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