Target, JP Morgan Chase Bank, Sony and so many more companies have lost consumer data… how are you capitalizing on these hot bed issues? When you capitalize on what’s on people’s minds… your marketing can score huge gains.
How can you capitalize on this? How about hosting a town hall at your local library about how people can protect their data? This is purely informational and if you pitch it right… and get a joint presenter from a local web manager company… you should have no problem getting the library to agree.
Then put together a press release about the town hall and send it to all the newspaper, radio and TV stations… they are always looking for these types of things to feature.
What kind of topics could you cover:
• How to create and REMEMBER passwords
• What questions to ask your financial institution and advisor to ensure they are keeping your personal information private
• What to do if you find your information has been taken
• Open questions for your local “web expert”
What a great way to provide value and get a leg up on your competition! What are you waiting for?