You Scratch My Back… I’ll Scratch Yours

How many dentists are there in town? How many jewelers? How many plumbers? Landscapers? Dry Cleaners?


You can do business with whoever you want, can’t you? How many of those people have you asked to return the business you give them… back to you? Get to know as many business owners and operators as you can in town. Make sure they see you… hear you… are aware of you. You want them to know that you are spending money with them.

Then, ask for just 30-minutes of their time and you show them how you can help them. If they can’t spare 30-miuutes of their time, you politely (and pleasantly) let them know that you’ll be taking your business elsewhere.

If you feel this is too aggressive, then simply ask for their email and start dripping on them. Whatever you do, “start to be seen” by the people you do business with and leverage the dollars you are spending. If you don’t… another advisor will! Be the first!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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