What Does the Name of Your Business Say About You?

What I’m about to say may upset some advisors… but hear me out before you judge.
What is the name of your business?  Does it have retirement… wealth management… financial advisor… or something similar in it?  If it does… what do people think about as soon as they hear or see it?

If you were at a party and you mentioned those terms when someone asked what you do… would people want to talk or try to get away from you?  If I don’t want to talk to someone at a party, I tell them I’m a financial advisor and they can’t wait to get away from me.   Why?  Because they don’t want a sales pitch.  Whether you plan to give them one or not, they are afraid you are going to try to sell them something.

I recommend you use a business name that people associate with top notch tax and law professionals.  Google the biggest, baddest, most respected firms in those fields… the firms that people immediately respect… Deloitte and Touch, Baker and McKenzie, Latham & Watkins, Ernst & Young…

Do you see a theme?  Two names give a firm immediate credibility… and DOES NOT sound like you are selling them something.  Now, your firm might be too well established to change at this point… but if you could?  Would you?

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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