Get Your Marketing Mail Opened

What is printed on the outside of your marketing envelope?  What you print on the outside of the envelope can double your response rate… and it costs you nothing to do.
Curiosity is always an excellent tool to employ.  One of my favorites is from Psychology Today Magazine.  They printed this question on the outside of the envelope:
“Do you close the bathroom door at home… even when you are the only one at home?
What does that say about you?”
Just that one question boosted response rates by 24%… because it got people to open the envelope.  It doesn’t matter how good your offer is, until they open the envelope!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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