People not returning your phone calls?

Have you ever left several messages and your prospect or client won’t return your call?  What do you do?  Use the technique many grandma’s have been using for years to get their college age grandkids to call them.  She’ll write a note:
Johnny, I hope college is going well!  I’d love to hear how it is going for you.  I know that cash can sometimes be short while at school, so I’ve enclosed a check for $50.  I hope you can put it to good use! 

Love Grandma
And of course… she “forgets” to enclose the check.  Do the same thing with your voice mails.  Think of something important that your client would like to have or know… and then right in the middle of your punch line, hang up so they won’t hear how the benefit you are talking about ends (like the call was disconnected).
People can’t stand an unfinished story, movie or sentence.  They need closure and there is a higher likelihood they will return your call.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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